Description

Four Loko Black, a cryptic name that encourages consumers to determine the latest flavor for themselves. Known for giving their fans the chance to discover and describe new flavors on their own terms, Four Loko Black follows Four Loko Gold as the second mystery flavor in the brand’s Camo can series.

The can’s artwork features a black and grey camouflage design with bold, neon green accents. Meant for pre-parties and other celebratory gatherings, Four Loko hopes to encourage a friendly debate among consumers about what the flavor could be.

The release of Four Loko Black follows a stellar 2017 with the Four Loko family garnering the title for the best-selling 24-ounce flavored malt beverage in convenience stores1. The Four Loko brand currently dominates the 14% ABV segment of the flavored malt beverage category, accounting for 93% of total dollars2.